20 Nachlieli St.,

Hod Hasharon 45355, 

Israel

Tuvia Marmarelli

Phone: +972 (9) 7403211

Mobile: +972 (54) 5422094

E-mail: tuviam@hotmail.com
or 
tuviamar@yahoo.com

         

INTERNATIONAL BUSINESS MANAGEMENT

Proven Track Record in Global Business Development, Market Penetration & Expansion 

Sold in over 20 Countries & Developed New Markets Throughout Europe

Results-driven, dynamic leader in international sales with 17 years of C-level, sales experience and proven achievement driving benchmark-setting sales performance in European markets. Repeated success identifying and capitalizing on multimillion-dollar deals through relentless individual and leadership efforts. Forged over 100 channel partnerships and led lean, fast, and hard-hitting multicultural sales team. Maintains large contacts database of Telecom, IT and Hi Tec channel executives in most European countries, and have warm personal relations with many. Sophisticated world traveler; savvy in international business practices, markets, and protocol. Well-prepared to enter into new challenges and drive growth in new and existing markets.

 

Core Competencies:

w  Strategic/Key Account Sales

w        International Business Strategies

w        Cross-Cultural Negotiations

w  C-Level Executive Relationships

w        Global Sales Force Leadership

w        Market Planning/Research

w  Pre- and Post-Sales Activity

w        Coaching/Mentoring/Training

w        Public Speaking

w  Cap-ex/Op-ex/ROI Sales

w        Channel/OEM Development

w        Pipeline/Forecast Management

w  Relationship & Consulting Sales

w        New Market Penetration & Growth

w        Territory Turnaround

w  RFP/RFQ Management

w        International Payments/Contracts

w        Marcom/Trade shows

 

 

 

 

PROFESSIONAL EXPERIENCE

 

 


COMVERSE
– Woodbury, NY                                                                                                                                     2001 – Present

$1 billion global leader in Voice Mail, Billing & VAS systems, with strong Fortune 500 customer base.

AVP, Managing Director - CENTRAL Europe (2004 – Present)

RegioNAl Sales Director (2002-2003)

Account Manager (2001)

Promoted to manage team of 15 and provide leadership for sales development and personal sales within Central Europe; report directly to vice president and managing $1 million budget for business development. Working from 3 major offices (Germany, Poland, Israel) Oversee and guide all sales and customer-oriented functions within territory, including sales, marketing, PR, advertising, service delivery, partnership building, and order fulfillment; serve as liaison between territory and other divisions – R&D, manufacturing, finance, and corporate marketing.

Initially tasked to  turnaround an under-performing territory, with pronounced service, HR, payment collection, and image deficiencies. Conducted comprehensive research regarding areas for improvement and implemented strategic plan to bolster all phases of the sales process.

        Selected Accomplishments:

q       Closed $9 million  in sales within first 8 months in Central Europe, surpassing average 2-years cycle

q       Wining and held end-to-end ownership of the first and largest Next Generation flagship product deal for 2003, with agreement and initial PO in excess of $17 million.

q       Rehabilitated company’s prior negative image in major German operator and repaired numerous relationships with previously dissatisfied customers to fuel business objectives.

q       Achieved unprecedented turnaround success, delivering explosive 400% increase in sales within 2 years, from 4-years plateau of $7,000,000 to $27 million in 2003.

q       Reached status as #1 performer for territory growth category in first year and #1 for overall performance-by-quota in 3rd year. Selected 7 times by president as “MVP in Sales.”

q       Renegotiated payment schedule that led to recovery of $1 million in debt previously declared uncollectible. Increased collection rate to near-100% and significantly boosted profitability.

q       Built and developed a cross cultural sales team into one of top-performing groups within organization; subsequently used as prototype for other teams within company.

q       Cultivated sustainable, profitable relationships with key channel partners, including Siemens, Nortel, Ericsson and Nokia.

 

Magic Software – Paris & Tel Aviv, Israel                                                                                                          1996 – 2000

Providing software solutions to large customers, system integrators and software houses.

Vice President – European distribution AND BUSINESS DEVELOPMENT (1998 – 2000)

RegioNAl Sales Director (1996 – 1997)

Challenged to drive company’s growth in the European arena in preparation for IPO activity.  Recruited and directed a cross-functional team of 6 sales and marketing professionals in the fulfillment of corporate objectives. Established and revised sales channels; Directed all facets of business development function, including planning & budgeting; Identifying and assessing opportunities; negotiating & contracting; acquisitions; subsidiary and partnerships build up; Hi level presentations; Personal and team sales of direct large software and Internet projects (specifically in the B2B and CRM arena) at major accounts etc. advertising and trade show/seminar presence. All is done from our European HQ in Paris.

Selected Accomplishments:

q       My P&L center contributed 17% of the company’s profitability in 1999. 

q       Forged and expanded distribution and VAR network  to over 500 companies

q       Negotiating,  acquiring and supervision of 30 people software house in Hungary

q       Personally Negotiated and closed the largest  sale to a major institution in the territory

q       In 1997 – received an excellence Award as  “Sales Person of the year”

 

Backup technologies Intl. – Tel Aviv, Israel                                                                                              1991 – 1996

Imaging and storage startup activity

 

Managing Partner

Development, Marketing & Sales of “Photomedia Imaging System” (Image scanning, enhancement, compression & archiving; Hardware & Software system). Photomedia systems were sold in the US and UK to Photoshop chains as systems. The by product - “Photomedia - Digital Album” PC software package is sold in Israel and abroad via several channels - including IBM, Stimazki, Super Office, Wiz(USA), Dixxon’s(UK) etc. In addition – the company provided consulting as follows:

q       Creating a network of distributors in Europe for BOS (communication solutions).

q       Introduction of communication software clients and projects to large OEMs, most European PTTs, largest Internet service providers, Magazine publishers and distributors. Creating strategic relationship with major European partners on Internet Secured communication and Internet advertising projects.

 

Inteligent Information Systems – Haifa, Israel                                                                                    1984 – 1990

$30 million public company of data communication systems and peripheral equipment

Director of Sales – Europe (1987-1991)

Product Manager (1984-1986)

Lead the penetration to the IBM AS/400 market segment as product manager, from NO PRODUCT to capturing 45% market share from IBM in 2.5 years. Managed all key aspects of business of that product line, including market research, product definition and development, pilots, market introduction and customer sales. Trained and lead local sales team in product functionality and benefits; worked jointly with all departments to ensure on-time, high-quality product delivery.  In 1987 was promoted to lead the company’s efforts in Europe (for all business lines), forging and creating from scratch a distribution and OEM channel network in 16 countries,  with sales of 4 Million $ via distributors and additional 6 Million $ via OEMs. 

 

* Prior positions

1981 - 1984   Comptrade – Tel Aviv, Israel, Business Manager

Building a nationwide network of resellers for Sinclair & Amstrad products.  Apart from personal and team sales, responsibility included Marketing & advertising campaigns, day-to-day operations including supervision of the technical service department.

1980               IPE, Ramat Gan, Israel, Sales rep.  for computer peripheral equipment

1973 – 1980  IDF (MAMRAM), Israel, Major, as programmer, system analyst and project team leader

 

 

 

 

PROFESSIONAL DEVELOPMENT

 

 


Education:

MBA                                  Marketing, Newport University, USA, 1999 – today (not completed)

BA                                      Business Management, Bar Ilan University, Israel, 1979-1983

System analysis             IDF/MAMRAM (6 months)

Programming                 IDF/MAMRAM (9 months)

Graduate                          Military Boarding school, 1973

 

Professional Development:

n        Siebel Seminars- Basic & Advanced TAS (Targeted Account Selling) & ESP (Enterprise Selling Program)

n        Other: Various Sales and Management workshops / Shipping & Logistics Management / International Payments / Managing an Advertising Budget / Competitive Intelligence /Accounting type B / Others

 

Presentations:

n        Keynote Speaker, GSM Association of Central Europe annual meeting

n        Presenter, “Mechanics of Hi Tech business in Central& East Europe,” Israeli Manufacturers Association

n        Instructor, training sessions, OEM customers and channel sales forces(including annual sales meetings of IIS, Magic and Comverse), 30-600 attendees

 

Publications/Media Appearances:

n        Interview, CEE Magazine, and Newsweek (European version)

n        Interview, Telecom Poland Magazine, multi-page article

n        Member, Professional Advisory Board, SalesForceXP Magazine

 

 

 

 

PERSONAL

 

 

 

n        Family Status                              Married, 3 children

n        Language                                     Fluent Hebrew & English. Partial French

                                                                Understands Spanish & Italian

n        Military Service                          1973 - 1980, as an officer (Major) , a project manager in Mamram

n        Hobbies                                        Table tennis, Arts, Internet

n        Other                                             Creative

 

 

 

 

TESTIMONIALS

 

 

 

n        “The level to which Tuvia has integrated himself with the staff and management in Central Europe, at all operator levels, is hard to believe…I have never seen anyone with this combination of tenaciousness and cultural sensitivity,….” – Gabor Kovacs,  Director,  Central Europe, Siemens Austria

n         “If I needed to choose a team member to attack a new market, my choice would be Tuvia.” – Benjamin Levy, VP of Account Development and Sales, Comverse, Tel Aviv

n        For additional recommendations go to www.linkedin.com and search for Tuvia Marmarelli’s profile